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Data-driven digital marketing that delivers measurable results for ambitious brands.
work@morpheusds.comSonal Jayawickrama
Co-Founder & Lead Hospitality Consultant
Recognized as one of Sri Lanka's leading hospitality marketing consultants, Sonal brings a unique blend of data-driven precision and deep industry understanding to every property he works with.
Having managed over $5 million in advertising spend and worked with properties ranging from boutique villas to luxury resorts, Sonal has developed proven frameworks for maximizing revenue, optimizing OTA performance, and building direct booking channels.
His approach combines rigorous analytics with creative marketing strategies, helping properties not just fill rooms, but command premium rates and build lasting brand equity in competitive markets.
Areas of Expertise
Revenue Management & Branding Excellence
Maximize your property's revenue potential while building a brand that commands premium rates.
Revenue Management
Maximize your property's revenue through strategic pricing, channel optimization, and data-driven decision making. Our seven-year track record proves that sustained excellence delivers consistent results.
- +Dynamic pricing & yield management
- +OTA optimization & ranking improvement
- +Direct booking strategies
- +Performance analytics & reporting
Hospitality Branding
Your brand is more than a logo. It's the promise you make to every guest. We develop distinctive brand identities that resonate with your target audience, differentiate you from competitors, and command premium rates.
- +Brand strategy & positioning
- +Visual identity development
- +Brand guidelines & messaging
- +Complete digital ecosystem design
The Morpheus Difference
We don't just manage your marketing. We become an extension of your team, deeply invested in your property's success.
+Hospitality-First Expertise
Unlike generalist agencies, we specialize in hospitality. We understand seasonality, OTA algorithms, guest psychology, and the unique challenges of filling rooms profitably.
+Data-Driven Decisions
Every strategy is backed by data. We track RevPAR, ADR, occupancy, booking pace, and channel performance to continuously optimize your results.
+Long-Term Partnerships
Our average client relationship spans years, not months. We've partnered with properties from pre-opening through to market leadership, growing together over time.
+Full-Service Capabilities
From brand strategy to social media, website development to paid advertising: everything you need under one roof for a cohesive, high-performing marketing ecosystem.
Comprehensive Hospitality Solutions
End-to-end marketing and revenue optimization services tailored for hotels, resorts, and villas.
Revenue Optimization
Dynamic pricing strategies and yield management to maximize your revenue per available room while maintaining competitive positioning.
OTA Management
Strategic management of Booking.com, Expedia, and other OTAs to improve visibility, rankings, and conversion rates.
Direct Booking Strategy
Reduce OTA dependency with targeted campaigns, website optimization, and loyalty programs that drive direct reservations.
Brand Positioning
Develop a distinctive brand identity that resonates with your target guests and commands premium rates.
Social Media & Content
Engaging content strategies that showcase your property's unique experiences and build an aspirational brand presence.
Performance Marketing
Data-driven paid campaigns across Meta, Google, and travel platforms to reach high-intent travelers.
Proven Results
Crystal Sands Hotel
Achieved top revenue position across Sri Lanka with 115% increase in occupancy.
Riff Hikkaduwa
From launch to market leadership with 72% average annual occupancy.
The Six Midigama
Ultra-luxury villa achieving 65% occupancy at premium rates.
Taru Villas
Complete digital transformation with premium positioning.
How We Work With You
Discovery
We analyze your property, market position, competitive landscape, and current performance.
Strategy
We develop a customized marketing and revenue strategy aligned with your goals.
Execute
We implement campaigns across all channels, managing content, ads, and OTA optimization.
Optimize
We continuously monitor, test, and refine strategies to maximize your ROI.
Ready to Elevate Your Property?
Let's discuss how we can help you increase occupancy, maximize revenue, and build a brand that stands out in Sri Lanka's competitive hospitality market.
Or email us directly at work@morpheusds.com