TARU VILLAS

Complete Digital Transformation

Building a complete digital presence from the ground up

At a glance

Properties managed

$300+

Premium room rate

Jun 2023

Partnership began

100%

Digital ecosystem built

Overview

The engagement

Taru Villas approached us in June 2023. Its reputation for quality had outrun its digital presence: little social media, dated branding and a website that undersold it.

This was not optimisation. We had to build a digital presence where none existed. It had to happen fast, without losing the luxury tone. Bookings and the brand had to grow together.

Industry

Luxury Hospitality

Engagement

Since Jun 2023

Services

Brand Development
Website Design
Social Media
Digital Marketing

Focus

BrandingDigital TransformationHospitality

The challenge

What stood in the way

Taru Villas needed social channels to rival properties with years of content. Its website needed an overhaul to reflect luxury positioning and convert. Branding needed refining. It all had to happen at once, because every month without a strong digital presence cost bookings.

The work

What we did

First came the brand: visual identity, positioning and guidelines. Then we built social media from scratch: content strategy, photography library, posting schedule and campaigns to grow followers organically.

We redesigned the website around luxury positioning and conversion-focused booking flows. We added technical SEO and paid campaigns for immediate reach. Remarketing targeted travellers who had shown interest.

The result

What it produced

Since June 2023, Taru Villas has held a premium average room rate above $300 across its ten properties. Social media, website and branding now work as one digital identity. It was built from near digital obscurity in under two years.

More work