RIFF HIKKADUWA

Seven Years of Partnership and Sustained Performance

From launch to market leadership

At a glance

Years of partnership

72%

Average annual occupancy

90%+

Peak season occupancy

$225

Average daily rate

Overview

The engagement

In 2018, Riff Hikkaduwa opened as a newcomer in a competitive market. We have built its digital presence from day one, over seven years.

With zero brand awareness to start, we planned a launch across every digital touchpoint. Seven years of continuous optimisation and adaptation followed.

Industry

Hospitality

Engagement

7+ years (since 2018)

Services

Brand Launch
Social Media
OTA Management
Content Strategy

Focus

Social MediaHospitalityLong-term Partnership

The challenge

What stood in the way

Hikkaduwa's hospitality market was already saturated. Visibility was only part of the problem. We had to build a brand from nothing, with no reviews, reputation or booking history. The strategy had to last for years, not just the launch.

The work

What we did

First, we focused on building brand awareness fast. We used targeted social campaigns, influencer partnerships and aggressive OTA positioning. Photography and SEO groundwork were built to last.

For seven years, we have optimised booking platforms, adapted to algorithm changes, expanded channels and refined messaging using performance data. This grew both occupancy and rate.

The result

What it produced

Riff Hikkaduwa holds 72% average annual occupancy. In peak season (January to March 2025), occupancy exceeded 90% at a $225 average daily rate. That took seven years of strategic decisions across multiple tourism cycles and shifting traveller behaviour.

More work