CRYSTAL SANDS HOTEL
From exceptional property to market leader
At a glance
#1
Revenue on Booking.com Sri Lanka
115%
Occupancy increase
200%
Brand presence growth
$265
Average room rate
Overview
In January 2023, Crystal Sands, a 5-star beach resort, hired us to make its digital presence match the quality of its property.
International chains and boutique properties crowd Sri Lanka's luxury beach market. Crystal Sands had the product. It needed the digital presence and market position to match.
Industry
Engagement
Services
Focus
The challenge
Crystal Sands had the facilities and service, but its digital presence hadn't caught up. When visibility drives bookings, even premium properties get overlooked. It needed to lead its category on booking platforms, with a brand to match its quality. Discounting was ruled out.
The work
We rebuilt Crystal Sands' OTA presence with optimised listings, professional photography and strategic pricing.
We ran brand campaigns across social media, search and luxury travel platforms, backed by technical SEO and paid media. We measured ROI at every touchpoint.
The result
Within three months, Crystal Sands took the #1 revenue position on Booking.com Sri Lanka, with occupancy up 115%. In 2025, annual occupancy has averaged 62%, with 82% in peak season and an average room rate of $265. Brand presence is up 200%, and room rates have held.
More work
SPA CEYLON
From sister brands to the flagship site and five regional markets
Challenge
A luxury group with several brands and a growing list of countries needs more than one website project.
Solution
We earned each step through results.
18%
Increase in conversion rate
RIFF HIKKADUWA
From launch to market leadership
Challenge
Hikkaduwa's hospitality market was already saturated.
Solution
First, we focused on building brand awareness fast.
7
Years of partnership
Start with a review of your numbers
Get in touch to talk about what this could mean for you.
