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Data-driven digital marketing that delivers measurable results for ambitious brands.
work@morpheusds.comDriving E-Commerce Growth Through Strategic Design
From website redesign to flagship e-commerce transformation
Project Overview
When Janet Cosmetics, one of Sri Lanka's most reputed cosmetics brands and a member of the Spa Ceylon group, approached us in 2023, they needed more than just a website redesign. They needed a complete digital transformation that would position them for e-commerce success.
The project began with a comprehensive website redesign and migration to Shopify for Janet Cosmetics. Our approach focused on creating a conversion-optimized user experience that balanced aesthetic appeal with functional excellence. The results exceeded expectations, establishing a foundation of trust that would lead to our most ambitious project yet.
Project Details
Understanding the Problem
The challenge was two-fold: migrate a complex e-commerce ecosystem to Shopify while simultaneously improving conversion rates. We needed to maintain Spa Ceylon's luxurious brand identity while creating a modern, user-friendly shopping experience that would drive measurable business results.
Strategic Solution
We developed a comprehensive CRO strategy that combined beautiful design with scientific testing. Our approach included heat mapping analysis, A/B testing of critical conversion points, mobile-first responsive design, and implementation of advanced Shopify features to enhance the shopping experience. The website was built to not only look exceptional but to convert visitors into customers efficiently.
Measurable Impact
Following the success of Janet Cosmetics' digital transformation, Spa Ceylon entrusted us with their flagship e-commerce website, a testament to the quality of our work and the results we delivered. This wasn't just about moving platforms; it was about reimagining the entire online shopping experience for one of Sri Lanka's most prestigious luxury brands. Our team conducted extensive conversion rate optimization (CRO) research, analyzing user behavior patterns, identifying friction points in the customer journey, and implementing data-driven design decisions. Every element was crafted with purpose: from intuitive navigation structures to strategically placed call-to-actions, from optimized product pages to a streamlined checkout process.
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