BASILUR TEA

Global Social Media & E-Commerce Growth

From zero to global digital dominance

At a glance

50,000+

Instagram followers from zero

300M+

Global impressions driven

Years of partnership

Global

Shopify presence established

Overview

The engagement

Since 2019, Basilur Tea has trusted us with its global digital presence: social media management, e-commerce development and international market expansion.

Basilur is a heritage brand seeking global reach online. The partnership began with one goal: make Basilur a leading voice in premium tea on social media worldwide.

Industry

Retail & E-commerce

Engagement

Since 2019

Services

Social Media Management
Shopify Development
Content Strategy
International Marketing

Focus

Social MediaE-commerceShopifyGlobal Marketing

The challenge

What stood in the way

Basilur had little digital presence and needed global recognition. One authentic voice had to reach tea connoisseurs in London, lifestyle consumers in New York and gift shoppers in Tokyo. It also needed e-commerce built for global sales.

The work

What we did

On social media, we built content around Basilur's product quality, packaging and Sri Lankan tea heritage. Hashtag campaigns and paid media targeted tea enthusiasts and gift shoppers in key markets.

For e-commerce, we built Shopify stores with international shipping, multi-currency checkout, localised product descriptions and automated fulfilment, refined over six years of testing and scaling what works.

The result

What it produced

From zero, Basilur's Instagram grew past 50,000 followers, with over 300 million impressions driven globally. Its Shopify stores now serve customers worldwide with international shipping, multi-currency checkout and localised experiences, refined over six years of partnership.

More work